Ashbury by Spector & Co

A fusion of sophistication and practicality inspired by the latest fashion trends.

In July 2017, Spector & Co. introduces a new line of multi-functioning promotional items: Ashbury’ backpacks, duffels, briefs and totes.
These travel and business essentials are a completely new type of product for this promotional products retailer company, which also require new and specific branding methods!

As part of the Marketing department, my participation in this projects consisted in brainstorming and creating very early moodboards, creation of logos for branding samples, creation of icons to represent features and branding methods, photo editing, Ashbury’ logo and supplement designs, advertising, among others.

In close relation with the Media department, collaborating in the creation of layouts, editing and creating images for web.

Supplement

Layout, design, image editing, and final art.

Logos

Simulating real companies, these logos were adapted to be applied on promotional items in order to represent printing alternatives offered by Spector & Co.

Icons

Used on supplement and web to identify available branding options and features of the products.

Advertising

Mood boards

These arrangements of images were created at the beginning of the project to generate styles and concepts used all through the communicational material.